2017 News

Read about all our latest endeavours and past shenanigans from the archives.

More supermarkets stock popular Oakham Ales



Our award-winning brewery is now on even more supermarket shelves, offering discerning customers a great choice from our popular range of beers.

Asda is the latest store to expand its stocks by offering Citra and Scarlet Macaw alongside the already established JHB, which is now on offer in more of the supermarket’s outlets.

“Our customers are always at the heart of what we do, and having our beers stocked by big names in the industry means they have a great choice. We work hard to ensure our beers are meeting increasingly high expectations from a discerning audience and it’s rewarding to see recognition through wider availability,” said Nick Jones, off trade and export manager.

“We have had JHB listed with Asda for many years and had no hesitation in working with the company to introduce additional lines to the range,” he added.

The Citra and Scarlet Macaw brands will be available in 32 stores while JHB increases from 11 to 49.

The news comes hard on the heels of an exclusive deal with Marks and Spencer to produce cans of the popular Citra IPA. The 500ml cans join the bottled version of Citra IPA which has been with the supermarket since 2013.

There are also additional store listings at Tesco with Citra now available at 78 stores, up from 30. Green Devil is also at 16 Tesco stores – up from seven.

While at Morrisons, Citra is now available at 167 stores, up from 71, and Inferno is on display at 131 stores, up from 71.

Oakham’s Green Devil IPA is also spreading its award-winning reputation in a great deal with Wetherspoon which has seen the award-winning beer rolled-out throughout the nationwide venues.

London Calling! Oakham Ales making themselves heard in the capital



Big city tastes are turning traditional with award-winning Oakham Ales finding a burgeoning market ready and waiting in the heart of London.

The award-winning brewery is now being stocked from the East End to the heart of the city so Londoners and visitors alike can quench their thirst for real ale at a number of traditional pubs now offering a variety of Oakham Ales.

Whether you are working in the city and take your refreshment at the Old Fountain on Baldwin Street, or if the East End beckons and a swift pint at the North Star in Leytonstone has your name on it, Oakham has it covered.

With an award-winning Green Devil IPA and the most recent addition Tiki Blonde in the range, there will be an Oakham Ale for even the most discerning city types to enjoy.



Oakham Ales has something for everyone and the customers enjoy it all year round,” said Elliott Small, head cellar man at the White Horse, Fulham.

“The brewery has a great reputation throughout the whole of London. Having a wide range of beers to choose from throughout the year gives punters the option to order any style,” he added.

“We are delighted that the great taste of Oakham Ales is making such an impact in London and I am sure we will continue to grow and spread the love of craft ale far and wide,” said managing director Adrian Posnett.

The Peterborough-based brewery travelled to London earlier this year for the Craft Beer Rising festival at the capital’s Truman Brewery.



“After the first pint of Jeffery Hudson Bitter (JHB), they’re back for more. It is a quality product and people love the taste of the beer,” said Kevin Verrent, landlord of The North Star, Leytonstone.

“It is the taste of a regional brewery in East London and that has a strong appeal,” he added.

Oakham Ales’ range includes the ever-popular Citra, Scarlet Macaw, Bishop’s Farewell and Preacher and Oakham is enjoying a great year as national chain Wetherspoon is now stocking Green Devil on its craft beer shelves.

The company has also secured a contract with high street restaurant chain Gourmet Burger Kitchen which stocks the Citra brand across all its 80 outlets.

The next time you are in London - find yourself a fantastic Oakham brew at the following pubs:

  • Old Fountain, Baldwin St, in the city close to Old Street Station.
  • White Horse, Fulham, is an iconic pub on the corner of Parsons Green.
  • The North Star in Browning Road, Leytonstone.
  • Alba, Richmond Road, Twickenham.
  • George - a Wetherspoon house on George Street, Croydon
  • Sir Julian Huxley, Addington Road, Croydon - also a Wetherspoon pub.
  • Kings Tun, Clarence Street, Kingston-upon-Thames, another Wetherspoon destination.
  • Tap East, International Square in Stratford.
  • The George and Dragon, Warren Street
  • Bronze for American Pale



    Staff at Oakham Ales are celebrating another award as American Pale takes bronze in a regional keg competition.

    The beer is a relative newcomer and was only launched by the Peterborough-based brewery in November 2016, but is already proving a popular addition to the Oakham stable.

    The amber-coloured, pale ale is 4.2% and comprises four key hops to give a smooth, subtle caramalt taste from the keg.

    “We are absolutely delighted that American Pale has been recognised so soon. It’s a fantastic keg beer and everyone at Oakham Ales is so pleased that it is already proving to be a popular beer which has a great deal to offer market,” said managing director Adrian Posnett.

    It was revealed earlier this month that the beer was awarded bronze in a competition which saw the winner go through to the national contest where the top three were announced at the SIBA X event for independent brewers in Sheffield earlier this year.
    Oakham Ales has also taken first and third pace in the Golden Ales category in the East Anglia Beer Awards earlier this year. Citra, the company’s biggest-selling beer, and Bishop’s Farewell took the honours to add to a range of awards already held by the company.

    Bellwether's new portfolio has great names

    Warren Ball, Commercial Director of Bellwether

    Bellwether Wines, the wine division of regional brewer Oakham Ales, has published its latest Portfolio for the coming year and is delighted to be one of only two companies in England chosen to distribute 'Cuvee de L'Ecusson Brut & Rose' from Bernard Massard.

    The stunning, sparkling wines from Luxembourg come from the business originally founded in 1921 by Jean Bernard-Massard who learnt his art in the Champagne region of France.

    "The range is remarkable in terms of quality, presentation and above all taste. Bellwether Wines is delighted to continue our partnership with Bernard-Massard. We are also constantly seeking new and exciting wines to offer alongside our core range," said Warren Ball, Commercial Director of the Peterborough-based company.

    He added that the trend for drinking less, but 'better' has also influenced this year's portfolio with the addition of more wines in the mid-price bracket.

    Bernard Massard

    With a love for wines from the Alsace, and following extensive research, Bellwether has also announced it is featuring wines from 'Gustave Lorentz' which itself has worldwide recognition and has owned vineyards since 1836.

    There are also new entries into the portfolio from Chile, Argentina, South Africa, Australia and New Zealand, while the Italian range has been strengthened with a number of excellent new additions!

    "At Oakham Ales and Bellwether Wines, we pride ourselves on quality and service," he said.

    Cheers to Bishop Vesey's success from Oakham Ales

    Siobhan Hayward pictured with Helen Jarvis, National Sales Executive for Oakham Ales.

    A Sutton Coldfield pub stocking award-winning Oakham Ales brew Citra is raising a glass to toast its fantastic tenth consecutive win in awards held by the Campaign for Real Ale.

    The Bishop Vesey, in Boldmere, has beaten-off stiff competition to take the West Midlands Pub of the Year Award once again. The popular pub serves a range of real ales alongside Oakham Ales’ award-winning Citra and manager Siobhan Hayward said she was delighted at the achievement.

    The accolade also sees the pub retain its place in The Good Beer Guide, which is published by CAMRA each year.

    “We are absolutely delighted to receive this award once again. All of us at the Bishop Vesey work hard to ensure our customers have a great experience and we will continue to stock fantastic beers, such as Oakham Ales’ Citra, to ensure we are supporting our real ale followers,” said Siiobhan.

    The award was officially handed-over by George Greenaway, chairman of the Lichfield, Sutton and Tamworth branch of Camra

    We are delighted that The Bishop Vesey, which is a fantastic outlet for Oakham Ales, has been recognised by CAMRA for its incredible work. We wish Siobhan and her team many more successes in the years to come and look forward to celebrating with them,” said Adrian Posnett, managing director of the Peterborough-based brewery.

    Citra was launched by Oakham Ales six years ago and sells more than a million pints a year - making it the company’s best-selling brew.

    Oakham Ales' great news for canny beer lovers



    There is a fantastic new way for lovers of real ale to enjoy their favourite Oakham Ales brew thanks to a great deal between the brewery and Marks & Spencer.

    The retailing giant has this week (Apr 20) launched a canned version of the popular Citra IPA which is being brewed exclusively for the company by Peterborough-based Oakham Ales.

    The 500ml can contains the 4.9%ABV ale which is liveried under the Cambridgeshire banner of Single Variety American Hop Citra IPA.
    A light, malty beer full of the distinctive flavour of Citra hops, with powerful grapefruit, lychee and gooseberry aromas,” says the can which also carries the ‘Made with American Hops’ flag.

    The range is a natural progression from the bottled Citra which Oakham Ales has been producing for Marks and Spencer since 2013. The popular bottled version is still available to customers, as is the double-hopped version at 5.9% which Oakham Ales also brews exclusively for the retailer in 330ml bottles.

    We are delighted to be working with Marks and Spencer to offer all our customers their favourite way of enjoying a taste of Citra with its unique, award-winning flavours. We have worked hard to ensure the exclusive brew has all the keynotes of our popular brand, but is also offering a little bit more for the discerning drinker to savour,” said managing director Adrian Posnett.

    The new cans are available from stores nationwide.

    Michael Wallis, M&S beer buyer, said: "We are delighted to be offering Citra IPA now in 500ml can, as well as 500ml bottle. The Citra IPA by Oakham Ales has proved it is a popular choice with our customers, so whatever the preference we have it covered at Marks & Spencer."

    Green Devil IPA bottles flying off Wetherspoon shelves as Oakham Ales officially launch partnership



    The award-winning Green Devil IPA has been a huge hit with Wetherspoon customers with a taste for real ale since it was rolled out throughout the popular chain last month.

    Officially launched with a special event at the Milton Keynes Wetherspoons today, the pub named after the group founder’s primary school teacher, Mr Wetherspoon, the tie-in sees Green Devil IPA on the shelves as a featured craft beer in 900 outlets.

    It is great news and we are delighted to have the official Wetherspoon launch at Wetherspoons, it seemed very fitting,” said Oakham’s managing director Adrian Posnett.



    The 6pc beer, in 500ml bottles, has won the title of Champion Cask Ale for two years running at the International Brewing Awards and is one of three craft ales stocked by Wetherspoons. The chain was named after the New Zealand primary school teacher of founder Tim Martin who opened his first pub with that name in North London in 1979.



    Oakham Ales, based in Peterborough, sells nationally and internationally via a range of outlets including Waitrose and Tesco.

    Oakham Ales raising a glass to Mermaid’s success



    A St Albans pub stocking an award-winning Oakham Ales brew is raising a glass to toast double success with the Campaign for Real Ale.

    The Mermaid has beaten more than 240 pubs in South Hertfordshire to a gold medal and become the area's branch pub of the year, having already scooped Cider Pub of the Year from CAMRA.

    The popular pub serves a range of real ales alongside Oakham Ales' award-winning Citra and will receive its award from Les Middlewood, the South Herftfordshire chairman on Saturday, March 27 at 5pm.

    "We look forward to ensuring The Mermaid keeps up its reputation of serving a great range and quality of real ales and ciders in a friendly atmosphere, at the heart of the local community," said co-landlords Mark Powell and John Cusworth.

    "We are delighted that The Mermaid, which is a fantastic outlet for Oakham Ales, has been recognised by CAMRA for its work. We wish Mark and John many more successes in the years to come," said Adrian Posnett, managing director of the Peterborough-based brewery.

    The Mermaid goes through to the next stage of the National Pub of the Year competition which will include pubs from across the county.

    Citra was launched by Oakham Ales six years ago and sells more than a million pints a year - making it the company's best-selling brew.

    Joy for Oakham Ales’ team as they toast competition triumphs



    Fans of the award-winning Oakham Ales have been raising a glass to more success recently following the brewery’s latest competition triumphs.

    Oakham has previously picked up awards at the Great British Beer Festival, the International Brewing Awards and from local and national competitions held by SIBA (Society of Independent Brewers).

    That success has continued into 2017 as Oakham won first and third places in the Golden Ales category in the East Anglia Beer Awards recently announced at the Colchester Beer Festival. The plaudits came from Citra, the company’s biggest-selling brew, and Bishop’s Farewell, with Citra also taking bronze in the overall competition.

    We’re hugely proud of the continued popularity and success that our brews are enjoying at bars and beer festivals, and that’s a massive incentive to keep up the good work,” said Oaksham’s managing director Adrian Posnett.

    These are exciting times for Oakham – as well as in pubs, we’re selling in supermarkets nationwide and have just seen our best-seller Citra added to the menu in the Gourmet Burger Kitchen restaurant chain. We’ve raised our profile through sponsorship of glasses at the recent Stevenage Beer Festival, and hopefully the recent launch of Tiki Blonde at the Craft Beer Rising festival in London will spread the word even further.”

    Oblivion, a 5.7% ABV Amber Ale with a strong spiced-fruit aroma and rich malt flavour, was voted champion beer by drinkers at the recent Saints Winter Beer and Wine Fest, and there was yet more success for Green Devil IPA, which won the Premium Strong Beer category at the SIBA East regional competition, and will now take part in the SIBA national championships in both the cask and keg categories.

    Green Devil IPA is also hoping for a hat-trick of wins at the International Beer Awards, with medal winners due to be announced later this month and final awards given out in April.

    Oakham’s American Pale ale has also been entered in the SIBA national awards, and Citra (in 500ml bottles) and new product Tiki Blonde have also been entered for the International Brewing Awards.

    We have a great relationship with our customers and our suppliers, and we really listen to what they say about our products, so to receive such public recognition is hugely rewarding,” said Mr Posnett.

    Oakham’s involvement with the Stevenage Festival is another example of how seriously the company takes public feedback and opinion.

    We we made a point of attending in person to meet and talk to the people buying our products, to see what they think about them,” said Mr Posnett.

    The event organisers are all regulars at the Half Moon in Hitchin, which is one of our stockists, so we were delighted when they offered us the chance to get involved as sponsors, and it was clear from the outset we were dealing with people who would take the job seriously – the beer orderer for this year’s event was called Martyn Beer!”

    Oakham Ales’ Green Devil now available at Wetherspoon pubs across the UK



    Customers of Wetherspoon across the country will now get the chance to sample the delights of Oakham Ale's Green Devil IPA.

    The award-winning brew from the Peterborough-based brewery is described by Wetherspoon as a 'superb' beer and it appears on the national chain's bottled craft beer shelves.

    The popular brew has won the coveted title of Champion Cask Ale two years running at the International Brewing Awards and will be sold at Wetherspoon's 900 pubs in 500ml bottles.

    "We are delighted to be featuring on the shelves of Wetherspoon houses as one of its featured craft beers. It is a great chance for customers to enjoy our popular Green Devil IPA," said Oakham's managing director Adrian Posnett.

    "We are going from strength-to-strength here at Oakham Ales and look forward to continuing to expand both our range and our outlets," he added.

    Wetherspoon, whose annual sales topping £1.5 billion, chose the Oakham beer (6pc) as one of three new bottles adding to the craft range it sells.

    "We always aim to give our customers the best range of craft beers available and Green Devil from Oakham is a superb beer which we believe our customers will enjoy," said Wetherspoon Operations Director Martin Geoghegan.

    The news adds to recent successes for Oakham which has secured a partnership with national restaurant chain Gourmet Burger Kitchen and recently launched a new addition to their keg range with Tiki Blonde.

    Oakham Ales enjoys national and international demand for its beers and sells through outlets including Waitrose and Tesco.

    Oakham aims to continue upward momentum following Craft Beer Rising

    Craft Beer Rising

    Oakham Ales hope to enhance their already-rising national profile following the launch of their latest brew, Tiki Blonde, at the Craft Beer Rising festival at London’s Truman Brewery last week.

    The multiple award-winning Peterborough beer producer, whose products are already available at pubs nationwide, also sells its drinks through Waitrose, Tesco and other supermarkets, and has recently secured a partnership with national restaurant chain Gourmet Burger Kitchen.

    The latest addition to the Oakham range, which already includes popular favourites such as Citra, New World Order, Preacher and two-time International Beer Award winner Green Devil IPA, is Tiki Blonde.

    The 4.5% ABV pale gold beer is made from Nelson Sauvin, Pacific Gem, Waimea and Pacific Jade hops, with a taste comprising complex and punchy aromas of lemon zest, passion fruit, tangerine and gooseberries with a dry bitter finish.

    The Oakham Ales team at Craft Beer Rising

    “Things have really been on the up for Oakham recently, with the Gourmet Burger Kitchen deal, beer festival sponsorships and our beers having won more awards, so we have high hopes that the launch of Tiki Blonde will add to this,” said the brewery’s managing director Adrian Posnett.

    “We’re also very pleased that as a result of our appearance at Craft Beer Rising, we’re already getting Tiki Blonde out into some pubs, such as the Pelt Trader in Cannon Street, Indo in Whitechapel and the Old Red Cow in the Barbican.”

    “Over the years we’ve built up a great relationship with our consumers and suppliers in areas like East Anglia and the Midlands, but the City is a comparatively unexplored new territory for us, so we really look forward to getting our name and beers known there, and also finding out more about the people who will be drinking them.”

    “Public feedback is hugely important for our company, so we really want to hear what people think about the beers. We hope launching Tiki Blonde will be the start of more good things to come.”

    Oakham Ales continue winning ways

    Oakham Ales award winnign ales

    Fans of the award-winning Oakham Ales have been raising a glass to more success recently following their latest competition triumphs.

    Oakham have previously picked up awards at the Great British Beer Festival, the International Brewing Awards and from local and national competitions held by SIBA (Society of Independent Brewers), and have continued that success at the start of 2017.

    Oakham won first and third places in the Golden Ales category in the East Anglia Beer Awards recently announced at the Colchester Beer Festival through Citra, the company’s biggest-selling brew, and Bishop’s Farewell, with Citra also taking bronze in the overall competition.

    Oblivion, a 5.7% ABV Amber Ale with a strong spiced fruit aroma and rich malt flavour, was voted champion beer by drinkers at the recent Saints Winter Beer and Wine Fest, and there was yet more success for Green Devil IPA, which won the Premium Strong Beer category at the SIBA East regional competition, and will now take part in the SIBA national championships, in both the cask and keg categories.

    Green Devil is also hoping for a hat-trick of wins at the International Beer Awards, with medal winners due to be announced next month and final awards given out in April.

    Oakham’s American Pale ale has also been entered in the SIBA national awards, and Citra (in 500ml bottles) and new product Tiki Blonde have also been entered for the International Brewing Awards.

    “We’re hugely proud of the continued popularity and success that our brews are enjoying at bars and beer festivals, and that’s a massive incentive to keep up the good work,” said Oakham’s managing director Adrian Posnett.

    “These are exciting times for Oakham – as well as in pubs, we’re selling in supermarkets nationwide and have just seen our best-seller Citra added to the menu in the Gourmet Burger Kitchen restaurant chain. We’ve raised our profile through sponsorship of glasses at the recent Stevenage Beer Festival, and hopefully the launch of Tiki Blonde at the Craft Beer Rising festival in London this month will spread the word even further.

    “We have a great relationship with our customers and our suppliers, and we really listen to what they say about our products, so to receive such public recognition is hugely rewarding.”

    Oakham’s involvement with the Stevenage Festival is another example of how seriously the company takes public feedback and opinion.

    “We had five brews on sale at the event – New World Order, Black Hole Porter, Bona Nox, Citra and Preacher – as well as our name on the glasses, which meant it was a huge opportunity for us to get our name known in the Hertfordshire area, so we made a point of attending in person to meet and talk to the people buying our products, to see what they think about them,” said Adrian.

    “The event organisers are all regulars at the Half Moon in Hitchin, which is one of our stockists, so we were delighted when they offered us the chance to get involved as sponsors, and it was clear from the outset we were dealing with people who would take the job seriously – the beer orderer for this year’s event was called Martyn Beer!”

    Delight as new 330ml Citra bottles put on menu and tables at Gourmet Burger Kitchen

    Citra 330ml bottle with GBK's Blue Cheese Burger

    Oakham Ales have taken a major step forward in gaining a bigger national following after securing a deal with high street restaurant chain Gourmet Burger Kitchen (GBK).

    The contract will see Oakham’s award-winning Citra golden ale sold in all 80 GBK outlets across the country, in 330ml bottles which is a new format for Oakham. It is hoped the GBK partnership will help raise awareness of Oakham’s brews and lead to further deals with other national food chains.

    “We are delighted that GBK shares our passion for great-tasting real ales and is now stocking our award-winning Citra ale around the UK,” said Oakham’s managing director, Adrian Posnett.

    "We pride ourselves on producing innovative beers packed with flavour and always using the highest quality ingredients and we know this is an approach shared by GBK.”



    Citra was launched five years ago as Oakham’s fifth permanent beer and currently sells over one million pints per year, having surpassed the company’s best seller of the previous 23 years, Jeffrey Hudson Bitter (JHB).

    Citra, with a 4.2% ABV, is a light, refreshing beer with a pungent grapefruit, lychee, and gooseberry aromas leading to a dry bitter finish, and came about after Oakham production director John Bryan discovered the hop on a research trip to the USA.

    It was such a popular hit with beer lovers that it soon joined Oakham’s permanent range, and has further built its fan-base by being sold in 500ml bottles through Waitrose, Tesco and Co-operative food stores – and now the new format in GBK restaurants.

    Like Citra, GBK have built up a devoted following since being launched in Battersea, south London, in 2001 by three businessmen, including world-renowned chef Peter Gordon.

    Their meticulous approach to food, including handcrafted burgers and sauces made from scratch in each restaurant’s kitchen every day, make for a meeting of minds in their link-up with Oakham.

    “We’re always on the lookout for new craft beers to add to our beer listing so it’s great to be able to add Citra to our menus nationwide,”
    said GBK’s Head of Food, Tim Molema. “This refreshing single hop APA with lovely citrus bitterness perfectly pairs with our Blue Cheese Burger."

    New Year, new partner: Barking Dog Media sign up to promote Oakham Ales

    Barking Dog Media

    Oakham Ales has appointed Barking Dog Media to provide PR services and further increase the profile of the award-winning brewery.

    The team at Barking Dog Media have taken over the running of Oakham’s press office to provide 24 hours a day, seven days a week support, including crisis management.

    They will also support Oakham to develop a robust digital strategy and help them to create stronger digital content to have a stronger impact.

    Adrian Posnett, managing director of Oakham Ales, said: "We’re delighted to be working with Barking Dog Media. They have established themselves as a forward-thinking, innovative and creative company and we’re looking forward to using their excellent range of media services to help us stand out and speak out.

    "Their enthusiasm and pro-activeness have impressed our team and the new ideas they’ve put forward have given us confidence they can help us further our reach. They are going to be a great asset to Oakham Ales as we look forward to growing and expanding further in 2017."


    Barking Dog Media have also been tasked with increasing the profile of Oakham Ales in London, reflecting the growing demand for its range in the capital.

    David Blackmore, director of Barking Dog Media, said: "We are absolutely delighted to be working with Oakham Ales. We’ve been huge fans of their beers for a number of years and it’s been great to see how much Oakham has grown and propelled itself onto the national scene recently.

    "With their brewery currently undergoing a massive expansion, and the recent exciting agreements with the likes of GBK and the Co-op to sell their beer, the future looks very promising for Oakham Ales and we’re pleased to be supporting them on their journey to new horizons."


    Barking Dog Media has been providing a range of media services to help promote and market organisations, businesses and clubs since 2011.

    Their experienced and friendly team of journalists, designers, photographers and PR professional help organisations to maximises their exposure across a range of traditional and new media.

    Barking Dog Media’s other clients include multi-academy trust GLF Schools, the Vancouver Quarter Shopping Centre, and community website Sutton Voice. For more information visit barkingdogmedia.co.uk.